Expertise

Our team of data specialists, IT, strategy and design is able to assist with all phases of the process in achieving your goals with marketing campaigns, customer engagement, and loyalty while maximizing your ROI.

Database

Audit, clean up, data compilation, enhancement and connection to transactional and analytical tools
Targeting, data-mining, campaign management

Customer journey and segmentation

Acquisition and qualification
Analysis of purchase behaviour
Operational segmentation
Life cycle and predictive models

Strategy and action plan

Identifying issues and business opportunities
Marketing strategy by segment
Tactical plan and engagement scenario
Loyalty program

Campaign Development

Campaign and message development
Defining offers and scenarios by target
Content personalization based on customer profile
Automatizing and deploying marketing campaigns

Technological ecosystem

Audit of your technological needs
CXM platform recommendation
Platform integration
Platform parameters and management